MAX PRICE CREATIVE

Crazy. This went crazy, not other way of putting it. We just hit home with blue collar workers and thankfully it was with a brand solely targeting blue collar workers. The creative team we able to link what happens in a pub with what happens on a worksite. Once we started we couldn't stop, we loved this and client still can't believe the results it generated for them. A increase in 30% in leads and sales from one social video.

COVID-19 was fun wasn't it? Stuck at home, drinking more and zero motivation... Priceless originally had a completely different shoot planned. Different approved scripts and a shoot booked. That was thrown out of the window once the 'rona hit. Priceless saw an opportunity to pounce and pivot creatively. With a skeleton crew and a lighting fast turnaround we got this out first major weekend of lockdown. It went nuts. We had press on Sunrise, 10Studio, Huffington Post and multiple other major publications.

Creative Director Max along with Troy Kinne and Yellow Taxi Productions linked up to rejig a sketch show and create one of the faster half hours of TV you'll see. Finger on the pulse of society and unwritten rules it's been a huge hit for fans, the network and critics.

We've always wanted to work with Carlton Draught. Drinking enough of it throughout the years it just felt right when we hooked up. They have a sweet partnership with the AFL and wanted content to light up that partnership! We landed on this comedian vs athlete concept as we had tried it live on stage 12 months prior. One of the major elements for us was complete buy in from the AFL player. We've seen too many times professional athletes half arse some content because it makes them uncomfortable, etc. As you can see, these players are having fun - Carlton got around it as well.

This is the first time Priceless and CUB met. It was love at first drink. CUB had made contact after seeing Sportsbet social content blow up over the years. They wanted content that bought together the Bourbon drinker. The larrikan, the good blokes and the insights that sometimes make them not so good blokes! We created banter ammo and we engaged 1000+ comments which was Cougar Bourbon's most successful social engagement to date.

Summer = beer and just as important, cricket. Kayo Sports wanted Priceless to create some social content that showed Kayo being used on different platforms and from anywhere. We landed on a meeting with a fuckhead boss who has no idea what's going on. It ticked every box for Kayo and had really great engagement and hugely positive feedback!

This was produced in-house at Sportsbet. Our Creative Lead, Max was the creative and script writer on this. It was one of the craziest shoots logistically. A full version, an NRL version and an AFL version had to come out of a 2 day shoot. We only had most celebrities in for 10-15 minutes and they were scattered over the 2 days. We had to try and fit everyone in, shoot them and get them out. Everyone who popped in had a ball, Sportsbet team created such a great vibe and was the last project by Max before full-time Priceless.

This is a linked up project with our amazing mates at Jack Nimble! There was 5 episodes produced and Supercar superstar Nick Percat had a ball and really bought into the concept.

This was Creative Director Max's first go at co-writing, directing, acting and co-editing a TV show. The attention came from Troy, Max and co. creating content for YouTube. That got the attention from Network 7, a pilot was made and rest is history! 2 seasons later it propelled the careers of all involved with sold out live tours and a Facebook page of over 800,000